Old tellies were simple, you just adjusted a few knobs until the test card looked fine and the reds stopped buzzing. New tellies are flat screen monitors controlled by an internal computer. You get a lot more choice about how you like to view things, maybe too much choice.
Live with the factory settings of your new TV for a while then start messing about with it if you find that your enjoyment of films and high production drama is strangely diminishing.
You can’t break anything. Just go back to ‘default’ or original settings if it doesn’t work out.
Some general film-friendly settings
I’m tempted to say RTFM though I don’t think it would be much help. Manuals are useless at helping you make aesthetic viewing choices.
Go to menu, setup, picture and deselect ‘dynamic.’ I think this is just a demonstration mode for showrooms.
Have you ever read a book that has black type on beige then the next page is brown on white and when you turn over again it’s jumped to green on lemon? Well that’s dynamic for you. You’ve already bought the screen so it’s already done its job but now you’ve got to live with it. Select anything that takes your fancy apart from ‘dynamic’. Otherwise you may find you just can’t settle down and get into the story. Directors agonize about colour grading of films to make one scene flow into another. With dynamic, a computer programmer overrides the artistic decisions of Oscar-winning directors every millisecond. Fine if all you watch is QVC.
Cool, neutral or warm picture temperature?
I’d try a warm setting. Pure white is unnatural and the last time I looked at the sun it didn’t have a blue tint.
Motion Control/Enhancement
I’d go for a middle setting rather than putting your TV on max spin setting. Just enough to look smooth but not clinical and weird.
If all this fails, watch better movies.
Botch It Yourself 